At the top level, there are just two concepts to know.
- Revenue: How will you make money?
- Expenses: How will you spend money (in an effort to generate the above revenue?)
From a day to day management standpoint, however, the #1 job of the CEO is to not run out of money. So considerations like financing will come into play as well.
This article builds on content developed by the Martin Trust Center for MIT Entrepreneurship for MIT's Orbit Knowledgebase and is licensed under CC BY-NC-SA 4.0.