This slideshare deck by HAX (a hardware accelerator based in Palo Alto and Shenzhen, China) provides a great primer on how to manage a crowd funding campaign.
https://www.slideshare.net/haxco/hax-crowdfunding-guide-2017
This article builds on content developed by the Martin Trust Center for MIT Entrepreneurship for MIT's Orbit Knowledgebase and is licensed under CC BY-NC-SA 4.0.