Survey Monkey, one of several hosted on-line survey service providers, has a great introductory article on how to design good surveys.
https://www.surveymonkey.com/mp/survey-guidelines/
Hubspot has a 2019 article on the same topic.
https://blog.hubspot.com/service/survey-design
This article builds on content developed by the Martin Trust Center for MIT Entrepreneurship for MIT's Orbit Knowledgebase and is licensed under CC BY-NC-SA 4.0.