Congratulations! You have found your persona and each conversation is validating the knowledge you have built.
If you have had more than 10 or 15 interviews, you can stop now and build your persona.
If you have only 2 or 3 down, don’t stop. This can be sampling error.
This article builds on content developed by the Martin Trust Center for MIT Entrepreneurship for MIT's Orbit Knowledgebase and is licensed under CC BY-NC-SA 4.0.