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  2. Primary Market Research

Primary Market Research

Getting started

  • What is primary market research?
  • How do I do primary market research?
  • How do I put up a web page quickly to run digital experiments?

Subject recruitment

  • How do I recruit subjects?
  • How do you get a company to give you access to its people for a B2B project?

Interview techniques

  • How do you build a discussion guide for a detailed interview?
  • What are some magic phrases to help me run an open-ended interview?
  • Is it a good idea to start a customer interview with an “on a scale of 1-5” question?
  • What if every conversation with a new interview subject is a whole new conversation?
  • What if you keep hearing the same thing over and over?
  • What if the interview subject simply won’t talk?
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Product and usability research

  • How do I do usability research?
  • Pro tips for running a pilot or beta trial
  • Gauging customer interest and purchase intent using landing page tests

Quantitative Research

  • What are some general best practices for designing an on-line survey?

Doing primary market research in another country

  • How do I do customer interviews for a venture in another country while staying in the U.S.?
  • What do I need to watch out for when doing research in a developing country?
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