Primary Market Research

Getting started

• What is primary market research?
• How do I do primary market research?
• How do I put up a web page quickly to run digital experiments?

Subject recruitment

• How do I recruit subjects?
• How do you get a company to give you access to its people for a B2B project?

Interview techniques

• How do you build a discussion guide for a detailed interview?
• What are some magic phrases to help me run an open-ended interview?
• Is it a good idea to start a customer interview with an “on a scale of 1-5” question?
• What if every conversation with a new interview subject is a whole new conversation?
• What if you keep hearing the same thing over and over?
• What if the interview subject simply won’t talk?

See all 7 articles

Product and usability research

• How do I do usability research?
• Pro tips for running a pilot or beta trial
• Gauging customer interest and purchase intent using landing page tests

Quantitative Research

• What are some general best practices for designing an on-line survey?

Doing primary market research in another country

• How do I do customer interviews for a venture in another country while staying in the U.S.?
• What do I need to watch out for when doing research in a developing country?