Market sizing and analysis

Estimating TAM

• What is TAM, SAM, SOM?
• Why do I need to estimate TAM?
• How do you calculate TAM?
• How much time should I spend estimating TAM?
• How do I estimate TAM if there is a HUGE range in what customers will pay?
• How do I estimate TAM when I am creating a new product category?

Secondary Market Research on the cheap

• How do I estimate the market size of a given market?